Entrepreneurs are now using the internet to promote their businesses. More technologically-savvy business owners have even put upon the responsibilities themselves of reaching out to their captive customers.
You can follow suit by putting up your own blog. But the bigger question is how to drive traffic to your website for free.
Here are some ways of capturing that much-needed traffic for your blog:
1. Fresh Content
Getting free traffic for your website can be achieved with the use of Google. When people search something in any search engine, they will most likely just visit the websites that are on the first page of the search engine. You can put your blog to a better rank by frequently updating its contents.
2. Captivating Titles
More visitors to your website can become loyal followers if your content is informative. The question is how to make them visit your site. You can do this by making sure that the titles of these articles are captivating. This will make your visitors want to read your blog.
3. Know Your Audience
You will get more free website traffic by understanding your target audience. Your blog must have a clear theme so that you will know who your target market it. Your content must cater to the needs of your audience. If you wish to target seniors, topics like old age wellness and life after retirement are likely to appeal to them as opposed to sports and latest tech gadgets.
4. Include Keyword
Earlier, it was mentioned that you can use search engines to get free traffic. People will use keywords when they are looking for something in search engines, which is why you have to include it in your website’s content.
Doing this will help search engines understand what your website is about. As a rule, you have to include the keyword in the title and in the 1st or 2nd paragraph of your article.
A powerful keyword research tool will help you in finding great keywords.
5. Images and Videos
Images and videos are as important as the content and its title. Studies show that articles with photos are more attractive than ones that do not carry any images.
Including keywords in the picture will boost your website’s visibility in the internet. Linking YouTube videos will also drive traffic to your website. But you can boost the message of the video by supplementing it with content.
6. Guest Blogging
You should also volunteer to write for other websites that cater to your target audience. Doing this will increase your traffic since these websites already have their own audience. These audiences will turn to your website for more information.
You can also ask other bloggers to write for your website. Not only will they give fresh content to your website, they can also bring with them their own audience, who also turn to your website for additional information.
7. Interviews with Experts
You should interview experts and publish their insight in your website. This will make your website stand out as people will be interested to hear what the expert has to say about your chosen niche.
This will also boost your website’s reputation as a credible source of information, and increase traffic. It is also very likely that your resource person will share the content in their own social media.
8. Social Media
More people will visit your website if you promote it through social media. You have to do this each time that you create a new blog.
Free website traffic can be achieved by taking time to nurture your website’s visitors. In return, they will endorse your services and your products in their own social media accounts.
You can make it easier for them by putting some buttons that allow them to share it in social media. You should also retweet past contents so that new followers of your website can read old articles.
9. Be Responsive
Retaining existing followers is as important as getting new ones. You must be available to attend to their needs by responding to feedback. You should foster an environment that is open to communication. But you have to make sure that proper decorum is still met by everyone in your website’s community.
Your website should also be responsive and accessible to mobile devices and not just by PCs.
A user-friendly website will ensure that visitors to stay and check all contents of the website. Your blog should not take a long time to load because an unresponsive website will force readers to check other blogs.
10. Test It
You have to visit your website as though you are a person who is looking for information. You have to see for yourself the kind of experience regular viewers have on your website.
You should also visit other blogs and identify the differences. This will give you an idea to what makes your website successful or what makes people visit the other blogs. You also have to know what is trending so that you can incorporate it in your blog.
11. Data Analysis
Always make use of the data provided by Google Analytics. You may already know who your target market is.
But knowing their demographics will help you strategically position your website to better suit their needs.
12. Give Webinars
This is a great way to drive free traffic to your site. Try to promote your webinars through social medias to invite more people. Also, ensure you keep on reminding the participants a week and a day before the said event. Lastly, you also have to put this in the archive so that more recent visitors of your site can check it.
This article just gave you some tips on how to get free website traffic. Following them will help you draw more visitors to your website. It will eventually help you gain a bigger share of the market.
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If you have any questions or comments, please do not hesitate to leave them below.